New Experiences During The May 1st Holiday Drive New Consumption

On May 2, tourists went boating on Qisheng Lake in Zibo, Shandong. During the "May 1st" small holiday, people come to various scenic spots to enjoy the holiday.the tourism market ushered in a consumption blowout, the enthusiasm of domestic tourists for travel was high, and the demand for travel was fully released.

According to the data from the Ministry of Culture and Tourism on the evening of the 3rd, during the "May 1" holiday in 2023, a total of 274 million domestic tourists traveled nationwide, a year-on-year increase of 70.83%; domestic tourism revenue was 148.056 billion yuan, a year-on-year increase of 128.90%.

It is worth noting that while the domestic tourism market is booming as a whole, new trends and kinetic energy are emerging in some tourism markets.
According to statistics from the Ministry of Culture and Tourism, during the "May Day" holiday, a total of 31,100 commercial performances were held across the country, with a box office revenue of 1.519 billion yuan and about 8.6549 million people watching the performances. "Travel + performing arts" and "travel + exhibition" are favored by the market, and the spillover effect of tourism in surrounding consumption scenes is becoming more and more obvious.

"This year's 'May Day' tourism market is booming, which will have multiple impacts on domestic consumption and economic development." Dai Bin, president of the China Tourism Academy, said that, first of all, the continuous improvement of the tourism industry can stabilize the domestic consumption market. Confidence directly drives macroeconomic growth. Secondly, tourism consumption has a strong comprehensive driving effect on the upstream service industry and manufacturing industry. At the same time, tourism has a considerable role in promoting employment, and the increase in employment will increase the income of residents, which in turn will drive the healthy, stable and sustainable growth of the entire macro economy.

The "Big Explosion" of New Business Formats, The World's No. 1 Spring Receives More Than One Million Tourists

During the May Day holiday, tourist attractions in Jinan are generally popular. As of 14:00 on May 3, the No. 1 Spring Scenic Spot in the World has received 1.04 million people, Impression Jinan Spring World has received 345,000 people, Jinan Zoo has received 338,000 people, Qianfo Mountain The scenic spot received 206,000 person-times, and Sunac Cultural Tourism City received 149,800 person-times.

As of 14:00 on May 3, the No. 1 Spring Scenic Spot in the World has received 1.04 million tourists. Photo by Huang Zhongming, Jinan Times New Yellow River client reporter

At the same time, various scenic spots have launched cultural and tourism activities that are highly ornamental, interactive, and fashionable. The Daming Lake Scenic Area has launched a series of activities and products such as the lighting ceremony of the Chaoran Building, Minghu Show, night cruises, etc., allowing citizens and tourists to experience immersive "Superburning" Jinan; Qianfo Mountain Scenic Area and Jiuding Pagoda held the "2023 Qianfo Mountain March 3rd Folk Culture Temple Fair" and "Jiuding Pagoda National Carnival" respectively, leading citizens and tourists to experience different customs; Red Leaf Valley Scenic Area The 18th Tulip Flower Festival will be held to bring citizens and tourists a different kind of European style.

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